Try various scenarios and see what the impact is
Utilize the ability to simulate various scenarios to quickly understand how to best allocate resources. For example, should I increase my spending on media investments or should I use the money to set up more distribution channels to achieve a higher ROI?
Simulate to gain the best outcome and strategy.
Quantify risk properly
The ability to quantify the uncertainty of two scenarios is key to understand the trade-offs between various scenarios. Choose the right strategy for your risk profile.
Compare two different scenarios
What is the impact of increased inflation combined with heavy media advertisement over Christmas on my bottom line vs high inflation and medium media investments?
Increase your chances to reach your objectives by making the right decisions that reflect the current world situation.
Understand how drivers interact
Gain a better understanding of the relationship between business drivers by exploring how they interact with each other. Examples of this could be to measure the effect between
- Macro Economical factors
- Media Investments
- + Other