Marketing

Get a full understanding of your sales funnel and boost the return on your marketing investments by up to 40%

Increase Marketing Effectiveness with AI

Our AI engine makes it possible to gain insight into how effective various media channels have been historically and gives you a tool to plan your next marketing campaign. It does it by combining multiple drivers such as

Online media
Offline media
Pricing
Distribution

together with external drivers such as competitor marketing, macro economical factors, seasonality etc.

The AI engine creates a model of your businesses that can be used to get insights into how effective historical marketing investments have been. This model can also be used to simulate various scenarios such one can see how effective various marketing strategies will be. For example what will be the difference in outcome if you invest everything in online media vs 50 - 50 in online and offline media?

Increase return on marketing efforts by up to 40 %

Quantify the contribution of marketing

Whether it's digital, TV, radio, OOH, in-store or print, you gain the ability to quantify and track the impact of your marketing on sales.

See everything in one place

Combine data from all the platforms you use in one platform and use it as a central point of reference for all stakeholders to see.

Understand the sales funnel

Understand how marketing impacts your sales funnel.

Test your marketing ideas

Predict and compare how various campaigns will perform.

Insights

What questions can Alviss AI answer for marketing?

How does marketing drive our sales?
Measure the full impact of marketing on your whole business. Understand how it impacts areas such as sales, branding, and churn and explore synergies.
What was the ROI of our latest campaign?
Drill down and quantify the ROI of different campaigns and compare how effective they were.
How does price and media interact?
Investigate the impact of combining price changes and marketing campaigns together in order to meet your commercial objectives.
How much should I invest in marketing next year?
Knowing how much to invest to reach commercial goals, such as "get X-number of new customers" or "reach sales target Y" makes planning and executing a lot more efficient.
What is the optimal timing for our next campaign?
Understand the impact of seasonality on your marketing activities - use it to your advantage.
What is the effect on our sales if we reduce media by X%?
Highlight the effect of budgeting decisions, such as reducing marketing investments in favour of boosting distribution channels.