Our AI engine makes it possible to gain insight into how effective various media channels have been historically and gives you a tool to plan your next marketing campaign. It does it by combining multiple drivers such as
- Online media
- Offline media
together with external drivers such as competitor marketing, macro economical factors, seasonality etc.
The AI engine creates a model of your businesses that can be used to get insights into how effective historical marketing investments have been. This model can also be used to simulate various scenarios such one can see how effective various marketing strategies will be. For example what will be the difference in outcome if you invest everything in online media vs 50 - 50 in online and offline media?